The treaty will contain a number of provisions relating to the protection of the parties` existing intellectual property; who owns the IpR resulting from the sponsorship; and the use of the other party`s spiritual data (usually name and/or logo) during the sponsorship period. A sponsor may be entitled to reimburse a portion of the sponsorship fee if the promoter`s requirements are not met. Sometimes sponsors only give their brand name and are not physically present at the event, as they come from different countries or states. In the event of a problem, it is important to outline the laws that would govern the treaty. It is also important to identify the jurisdiction in which the proceedings would be initiated. If the contract contains a jurisdiction clause, the parties may initiate proceedings quickly and without delay. Sponsor title rights – the type of association with a sponsorship theme that a sponsor in general wants to have the most (examples above). Advertising – The sponsor wants the additional right to advertise at the venue/at the event. The sponsorship contract is seventh for the nature and extent of the advertising. If for example. B advertisements are defined around the extent of the sports playground, the placement and the number of the reserve. Organizers are also expected to comply with a number of legal obligations set by sponsors in exchange for sponsorship fees.
Commitments vary depending on the sponsors and the type of sponsorship they offer. There are some common obligations that can be seen in almost all sponsorship contracts. This includes sponsorship of titles or events – that is: if the sponsor is the name of the title sponsor or the exclusive or main sponsor of an event. Often with the right to have the sponsor`s name in the title (for example. B Worthington Cup, Barclaycard F.A Premiership, Carling Reading and Leeds Festivals, etc.). The rightholder may be reluctant to accept the above extension provisions, as he or she may limit himself and may only wish to grant a right to a “first negotiation”. It is very likely that there will be a certain period during which the parties will have to agree on new sponsorship conditions. In the event of disagreement at any time, the parties shall refer the matter to an independent arbitrator appointed by mutual agreement. A sponsor should obtain a contractual guarantee that the rightholder has all relevant rights and the possibility to conclude the proposed sponsorship agreement. Sponsorship sales require a clear agreement with defined roles and responsibilities to be successful.
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